How The ‘Think Different’ Ad Campaign Saved Apple
And how it will revolutionize your marketing skills
Published in
5 min readJan 17, 2023
Crippling financial losses. Record low market cap. Nearing bankruptcy.
In 1996, Apple was a sinking ship, and with every strategy exhausted, the board decided it had no other choice but to bring back the man they had fired over a decade prior — Steve Jobs.
